PR, Social & Digital Media, Issues Management
Today more than ever, trusted news sources can act as a catalyst to drive positive perception of your company, the management team and the important decisions being made to propel growth.
We understand how media operate, how editorial decisions are made and can help insert your company into existing stories or create entirely new ones to support business objectives.
- Thought leadership and executive profiling
- Media strategy
- Executive briefing and preparation
- Media training
- Media monitoring
Social & Digital IR
It’s impossible to ignore the rise of the retail investor. In fact, US retail investors invested $1 trillion+ into equities worldwide in 2021 alone, more than the last 20 years combined.
We can help you reach this audience and get discovered by retail investors through a variety of channels.
Tell your story on platforms where retail investors go for information to guide decision-making, and leverage the distribution of established networks to stand out.
- Communications strategy
- Content development: strategic narratives with themed posts
- Social amplification (paid campaigns)
- Community management
- Reporting & analytics
- Social listening/competitor audits
Execute highly measurable direct-to-retail investor communications through focused digital advertising campaigns to drive qualified traffic to your company’s owned assets.
- Always-on and project-based campaigns
- Platform recommendation: Google, Native Advertising, Twitter, LinkedIn, Meta
- Copy development
- Campaign planning, management and optimization
- Measurement and reporting
Crisis and issues management:
Reputational damage can erode market confidence and have lasting impact on public companies. Our team of expert communicators and capital markets professionals who serve as a proxy for your shareholders can help anticipate market reaction and sensitively manage the narrative.
- Communications audits
- Strategy development
- Positioning, messaging and scripting
- Prepping and simulation exercises